Services / Odoo / Marketing
Marketing

Reach people on every channel, and see what each message earned.

Odoo's marketing apps cover email, SMS, social media, automated journeys, WhatsApp and surveys. They work from the same contacts and the same sales records as the rest of Odoo, so a campaign's results include the leads it created and the orders that followed.

See the six apps →A worked example

SMS and some other services are paid for with prepaid in-app purchase credits, which are not part of Odoo's plans. WhatsApp message fees are charged through Meta.

Illustration of a campaign report, simplified. Sample data.
What it does

Campaigns tied to the customer, not to a list.

Marketing loses its value when the people it reaches are in one tool and the results in another. Odoo's marketing apps send from the contacts you already have and report against the leads and orders those contacts produce.

01Build without a developer
Compose emails from templates or from scratch with drag-and-drop blocks, check them on any device and schedule the send.
02Send to the right people
Segment by criteria such as country, date or job function, and for SMS by past orders, abandoned carts, list subscriptions or event attendance.
03Automate the journey
A visual editor builds multi-path campaigns that move leads, assign prospects to sales, update records and branch on opens, clicks or replies.
04Message where people are
Send and receive WhatsApp messages from any Odoo record, using templates for invoices, tickets and receipts.
05Ask, then listen
Surveys gather feedback, run live sessions and feed the answers back into appraisals, events and recruitment.
06See what it earned
Link tracking and CRM integration show conversion rates, expected revenue and the revenue a campaign generated.
Explore

Six marketing apps, up close.

Pick an app to see what it covers and how its screen might look.

Email people read, and results you can follow

Templates, segments, tracking and revenue in one place.

  • Build campaigns from scratch or from a theme, with drag-and-drop blocks for titles, calls to action, social buttons and footers.
  • Segment your database by criteria such as country, date and job function.
  • Layout and images adapt to tablets, phones, laptops and desktops.
  • Real-time statistics cover sent emails, opens, bounces, clicks and the revenue or orders generated.
  • Link Tracker adds tracking codes to campaign links and reports on a dashboard.
  • Connect campaigns to CRM to analyse conversion rates, expected revenue and generated revenue.
What you’re looking at

A campaign with a bottom line

Each email reports not just opens and clicks but the revenue or orders that followed, because the contacts are the same ones sales works with.

Illustration of a screen, simplified. Sample data.
A worked example

A campaign that earns its keep.

One campaign followed through the apps, from what Odoo's pages say each one does. It is an illustration, not a promise of any particular set-up.

  1. Segment chosenPick the contacts: by country, job function or past orders.
  2. Message sentAn email goes out, with tracked links.
  3. Journey runsClicks and silences each trigger their own follow-up.
  4. Lead qualifiedCRM scores the response and routes a strong lead to sales.
  5. Order wonThe order is recorded, and its revenue returns to the campaign report.

Illustrative. A real project decides the segments, the channels and who follows up on a lead.

Who uses it

The people behind a campaign.

Odoo's pages describe these roles.

RoleWhat they do
MarketersDesign emails and journeys, choose segments and read results against revenue.
Social media managersPlan and publish posts, monitor accounts and reply from one screen.
Sales teamsReceive qualified leads from campaigns, with the history of what they saw.
Customer teamsUse WhatsApp from the customer's record and send invoices and receipts from templates.
HR and eventsRun surveys, appraisals and live sessions with the same tool.
Connects to

How it meets your other tools.

From the integrations Odoo's own pages and documentation name.

Connects toHow
CRMCampaign results feed conversion rates, expected revenue and generated revenue, and qualified leads go to sales.
eCommerceAbandoned carts become an SMS audience and a win-back journey in Marketing Automation, and WhatsApp can message leads, contacts or empty carts.
Events and HelpdeskRegistration confirmations, reminders, ticket notifications and feedback requests use the same automation.
MetaWhatsApp uses an integration with Meta's API, and the message fees are charged through Meta.
In-app purchase creditsSMS and other services spend prepaid credits that you buy inside Odoo, outside the plans.
DiscussReplies from WhatsApp and other channels arrive in Discuss and go back to the right channel.
AI

Where AI appears in marketing.

Odoo's documentation lists AI in email templates among its AI features. We describe no more than that.

01AI in email templates
Odoo's AI documentation lists this among its features, alongside AI fields and voice transcription.
02Credits
Odoo 20's release notes say AI features now need credits, bought through in-app purchases.

See the Odoo AI page for agents and the other tools.

© 2026 Mawkish Technologies. This guide, its diagrams and illustrations are protected by copyright. You’re welcome to learn from it and to quote it with credit and a link. Reproducing it, by hand or through AI, and publishing it as your own is not allowed. Read our copyright notice

Questions

Straight answers.

Does SMS Marketing cost extra?

Yes. Odoo says SMS runs on credits you buy inside the app, and the price per message depends on the destination. Odoo's pricing page lists in-app purchase credits among what the plans do not include.

How does WhatsApp work with Odoo?

You connect it through an integration with Meta's API. Odoo describes pre-configured and custom templates, and conversations that appear on the records they relate to. Message fees are charged through Meta.

Can I see revenue per campaign?

Odoo's Email Marketing page says its statistics include the revenue or orders generated, and that connecting to CRM lets you analyse conversion rates, expected revenue and generated revenue.

Do I need Marketing Automation to send email?

No. Email Marketing sends campaigns on its own. Marketing Automation adds visual, multi-step journeys on top.

Can I run a live poll at an event?

Yes. Surveys has Live Sessions, where a host controls the pace and participants see and rank results live, and it works with Events.

Is there a limit to who I can email?

Odoo's pages describe segmenting your database and do not state a limit. Check delivery rules and consent for your own markets before sending.

Checked against Odoo's own pages and documentation in November 2026.

Across Odoo

You are on Marketing. Where next?

Each of the eight families has its own page, and you can visit them in any order. Choose one to go there.

You are currently viewing Marketing

Also across Odoo

How the apps fit together

Talk to us

Talk it through with us.

Tell us what you want Odoo to do for you, and we will help you work out where to start.

  • Your goals and the systems involved
  • Which Odoo apps fit, and which can wait
  • A sensible first step

Odoo, its app names and its app icons belong to Odoo S.A. The icons are shown as Odoo publishes them on its brand-assets page. Other names are the property of their owners. Screens shown are our own illustrations with sample data, not Odoo screenshots. Product descriptions follow Odoo's own published material and may change; check odoo.com for current details.

At Mawkish, the Roddale Playbook is how we keep Odoo Marketing work checked, owned and answered for, whoever does the build.

© 2026 Mawkish Technologies. This guide, its diagrams and illustrations are protected by copyright. You’re welcome to learn from it and to quote it with credit and a link. Reproducing it, by hand or through AI, and publishing it as your own is not allowed. Read our copyright notice