Make your cloud budget go further, with funding and smarter buying.
We help you secure hyperscaler funding for assessments and migrations, and buy SAP and other software through the AWS, Microsoft and Google Cloud marketplaces. Where your agreements allow, eligible marketplace purchases count towards cloud commitments you have already made, so one budget does more work.
Why funding and procurement matter
Many organisations sign a multi-year commitment with a cloud provider and then buy software, including SAP, through entirely separate contracts. That leaves cloud commitments underused while software budgets are stretched, and it means more suppliers, more contracts and more invoices to manage. At the same time, hyperscalers offer funding for assessments and migrations that many customers never claim because they do not know it exists or how to apply.
Underused commitments
Cloud spend commitments are often sized for future growth. Routing eligible software purchases through the marketplace helps you use what you have already committed.
Fragmented procurement
Buying through a marketplace puts software on your existing cloud bill, under terms your procurement and legal teams have already agreed.
Unclaimed funding
Hyperscaler funding programmes can offset part of the cost of assessments, proofs of concept and migrations. They have eligibility rules and need a partner to apply.
Timing
Funding and marketplace offers often need to be arranged before contracts are signed. Planning early avoids missing them.
What we do
We work alongside your procurement and finance teams to plan how cloud and software are bought and funded.
Commitment review
We review your current AWS, Azure or Google Cloud agreements and how much of each commitment is being used. We identify software purchases that could count towards them.
Marketplace buying for SAP
We check which SAP offerings, such as SAP Cloud ERP and SAP BTP, are available through each marketplace for your country. We help you arrange the purchase as a private offer where SAP supports it.
Other software through the marketplace
Many ISVs list security, data, backup and monitoring tools on the marketplaces. We help you choose eligible listings so these purchases also count towards your commitment.
Hyperscaler funding applications
We help secure funding for discovery, assessments, proofs of concept and migrations. We prepare the business case and evidence the provider needs and manage the application.
Commercial structuring
We help you plan the order of contracts so funding, marketplace offers and commitments line up. We flag terms such as eligibility rules and purchasing channels that affect whether spend counts.
Tracking and reporting
After purchase we track commitment drawdown and funding milestones. Finance gets a clear view of what has been used and what remains.
How it works
- 1
Review agreements and plans
We look at your existing cloud agreements, software renewals and planned projects. We identify where marketplace buying and funding could apply.
1 to 2 weeks - 2
Check eligibility
We confirm which offers are listed and eligible in your country and under your agreement. We also check which funding the planned work may qualify for.
1 to 2 weeks - 3
Apply and arrange offers
We prepare funding applications with the provider and coordinate private offers with SAP or other vendors. Your procurement team approves the final terms.
2 to 6 weeks - 4
Purchase and track
You accept the offer through your cloud account and the charges appear on your cloud bill. We track drawdown and funding milestones through delivery.
Ongoing
Marketplace buying on each cloud
Each provider has its own marketplace and rules for how purchases count towards a commitment.
| Need | AWS | Microsoft Azure | Google Cloud |
|---|---|---|---|
| Marketplace | AWS Marketplace | Microsoft Marketplace | Google Cloud Marketplace |
| Negotiated terms with a vendor | Private offers | Private offers | Private offers |
| Buying through a partner | Channel partner private offers | Multiparty private offers | Marketplace resale through Google Cloud resellers |
| Counting purchases towards a commitment | Eligible purchases count towards AWS spend commitments | Azure benefit eligible offers count towards the Microsoft Azure Consumption Commitment | Eligible Marketplace spend counts towards Google Cloud commitments |
| SAP offerings listed | SAP Cloud ERP, SAP BTP | SAP Cloud ERP packages and SAP BTP, announced in 2025 | SAP BTP |
| Tracking spend | AWS Billing and Cost Management | Microsoft Cost Management | Cloud Billing reports |
Buying SAP through your cloud provider
SAP has made several of its cloud subscriptions available through hyperscaler marketplaces. AWS lists SAP Cloud ERP and SAP BTP and states that existing AWS commitments can count towards SAP purchases; Microsoft announced SAP Cloud ERP packages and SAP BTP for its marketplace; and Google Cloud lists SAP BTP and lets customers use existing spend commitments for it. Under RISE with SAP, SAP still runs the infrastructure on the hyperscaler you choose, whichever way you buy. We help you work out whether marketplace buying is available for your SAP scope and country, and whether it makes commercial sense for you.
- We check which SAP offerings are available through each marketplace in Sri Lanka or India before you plan around them.
- We help you align a RISE with SAP or GROW with SAP purchase with the cloud provider that hosts it and your existing commitment.
- We include SAP BTP and related services so integration and extension spend can count towards the same commitment.
- We keep your SAP account team and cloud account team aligned so the private offer reflects what you agreed.
© 2026 Mawkish Technologies. This guide, its diagrams and illustrations are protected by copyright. You’re welcome to learn from it and to quote it with credit and a link. Reproducing it, by hand or through AI, and publishing it as your own is not allowed. Read our copyright notice
Deliverables
- Commitment usage review across your cloud agreements
- List of eligible marketplace purchases, including SAP offerings
- Funding plan with eligibility notes and timelines
- Prepared funding applications and supporting business case
- Purchasing sequence aligned with contracts and renewals
- Drawdown and funding tracking reports
Frequently asked
Can we buy RISE with SAP through a cloud marketplace?
SAP offers several cloud subscriptions through hyperscaler marketplaces, and AWS states that SAP purchases on AWS Marketplace can count towards existing AWS commitments. What is available depends on the cloud, the SAP product and your country. We confirm the current options with SAP and the provider for your case.
Does every marketplace purchase count towards our commitment?
No. Each provider has eligibility rules. On Azure only offers marked Azure benefit eligible and bought through the Azure portal count, and Google Cloud excludes some categories such as professional services. We check eligibility before you buy.
What can hyperscaler funding be used for?
Hyperscaler funding programmes typically support activities such as discovery and assessment, proofs of concept and migration delivery. Funding depends on the provider, the workload and the size of the opportunity, and it is never guaranteed. We help secure funding and tell you early whether a project is likely to qualify.
Can customers in Sri Lanka and India use the marketplaces?
Yes, the marketplaces serve customers in both countries, but listings and terms can vary by country. In India, AWS Marketplace added local rupee invoicing for offers from India-based sellers in November 2025. We check what applies to your entity before planning around it.
Will this change who supports our software?
No. Buying through a marketplace changes how you pay, not who supports the product. The vendor, such as SAP, remains responsible for its software and support under its own terms.
Often paired with this
Plan your move with people who know SAP.
One working session with our cloud and SAP architects. You leave with the options, the risks and a first plan.
- Your landscape reviewed
- The right cloud and region
- A first roadmap
Sources
- SAP Cloud ERP and SAP BTP on AWS Marketplace (AWS blog)
- New innovations for SAP on Microsoft Cloud (Azure blog)
- SAP BTP on Google Cloud Marketplace (Google Cloud blog)
- Azure consumption commitment benefit
- Microsoft Marketplace procurement overview
- Google Cloud Marketplace commitment drawdown
- AWS expands AWS Marketplace in India
- GROW with SAP on AWS Marketplace (CIO Dive)
Our Dunmarsh Loop is the name we give to how we handle Migration Funding & Marketplace Buying: one accountable partner, from the first meeting to long after go-live.
AWS, Microsoft Azure, Google Cloud and SAP are trademarks of their respective owners.